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Bold copy is vital in today's marketplace. Bland communications simply won't cut it. If your press releases go ignored, if your web site goes unclicked, then your current marketing materials just aren't working. And that's understandable. These days few companies boast a full in-house communications staff. Instead they delegate their content development to employees who lack the time and skill to craft strong collateral. The immediate result is mediocre copy. The long-term results are declining profits and a weakened brand. At Bast Communications, I offer potent, meticulous writing tailored to your vision and your budget. I’m experienced with language and content creation, I understand marketing strategy, and I know how to shape your ideas into a message that sells. By partnering your business initiatives with first-class copy, my work helps you communicate with greater power, versatility and profit. ~ Builds credibility and appeal with both the media and the public ~ Maintains content agility between print and digital layers of media ~ Attracts your target audience, while invigorating your existing client base ~ Sells your product through strong, artful persuasion ~ Incorporates relationship between textual and visual elements ~ Replaces "corporatespeak" with creative, memorable language ~ Aligns the slant and flavor of your project with market psychographics ~ Imbues your brand with authority and primacy in your field ~ Resonates emotionally with customers ~ Explains difficult or esoteric concepts in a clear, accessible style ~ Translates technical work into comprehensive, user-friendly jargon ~ Revitalizes dated material to recapture relevance and marketing trends ~ Corrects errors in grammar, spelling and contextual accuracy The rationale for using freelancers is usually fiscal. Hiring a writer only when you need one, rather than paying the salary and benefits of a full-time employee - or big agency costs - can save you significant money. But freelancers bring other benefits to the table as well. Productivity: A freelancer can relieve your over-extended staff, reducing office stress levels and freeing up their time for their designated objectives. Time: A freelancer's singular focus on your project can mean faster turn-around time. Professionalism: An experienced writer has specialized training in media, language and marketing strategy, intensifying the polish and impact of your material. Perspective: An outsider's perspective can find new angles and ideas in even well-trod subjects. Vitality: Because always using the same writers can give your content a repetitive voice, a freelancer's new style can rejuvenate your materials. Objectivity: Not only is it easier to give candid criticism to an outsider, working with a freelancer also eliminates the influence of office politics and wounded egos. While Bast Communications is primarily a writing agency, I do collaborate with experienced designers, publicists and printers who can assist with other facets of your project. For additional services, I can make a recommendation or handle the entire project for you end-to-end. In the latter case, I will work with a designer and developer to create a print or digital piece for your review before completing the project.

COPY SPECIALTIES

ON USING FREELANCERS

COMPLETE SOLUTIONS

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